So you have your brand spanking new website built to look absolutely incredible but what gives, no visitors!  Read on to learn what SEO is and why it is even more important than your actual website.

Search engine optimization, or SEO as we will refer to it for the remainder of this text, is extremely important when it comes to your online presence.  You can have the best products, all the expertise in your field but if your site has no visitors it is going to be extremely difficult for your business to thrive.  No clicks means no leads, no leads mean no conversions.  No conversions means no income, you get where we are going!
In the development stage of your website SEO should have always been part of the discussion and the site should have been structured around that. SEO Online marketing is the combination of both onsite optimization and offsite optimization.
Effective practice in both of these fields should be implemented by anyone wanting to increase their visitor count and build their brand.

So offsite is you, guessed it, methods that don’t actually involve doing anything on your website.  Crazy huh!  Link building is our favourite method for fantastic results but offsite seo is made up many more tactics such as content marketing, social media, citations etc.

So link building I always say is basically digital endorsement.  Back in the olden days (pre 1990s) we didn’t have social media, smart phones etc.  and we used to have to talk to each other!  (Scary to think huh!)  If Tom had a best friend named Harry and told Harry that Dick was a great plumber then Harry would use Dick as his plumber!  That was a referral, a recommendation.  I see link building as a digital web of referrals. Not all links are created equal though!  Obviously the better quality the link the more SEO juice it will give your site.  Anyone can buy a web domain for a few pounds and setup an empty one page website in seconds.  If they then did this 1000 times and put a link in each of those pages pointing at their website it would do zilch.  Why? Because those pages are not seen as high quality by the search engines so it all comes down to the authority of the links not the quantity, quality over quantity.  Obviously getting high quality links takes more work to achieve but it is worth it.  We offer comprehensive monthly link building packages to achieve just this.   A great way to find links is to analyze other competitors in your market place and reverse engineer this back links!  Another great method is to find links to articles that are now broken.  If you have an article that can replace that content with great relevant content to that broken link that can be a great way to achieve some high authority links.  If you are an expert in your field you can also look at guest writing.  What this means is you write articles that are published on high authority sites and they link back to you.

Well there are many ways to conduct SEO.  There are what is known as Black Hat Techniques (These are big no’s!), grey hat techniques (These are techniques the likes of Google do not currently penalize but could be open to penalization down the road) and white Hat techniques (These are the tried and trusted methods and should always be the methods used).  Black hat techniques can work and they can get you ranked very quickly in some cases but they just are not worth it for the penalties. Your site could be removed from Google.  BMW experienced this in 2006, so even the big guys are not exempt.   We always use white hat techniques and are open to discuss any issues or concerns you may have.

No beating around the bush the answer is no.  No one can gurantee that.  We are always transparent and will not make promises that we cannot keep, we have a very high success rate though.  We will not 100% guarantee anything though as that is not the way SEO works.  We cannot promise you something we do not control.  We have no control over the Search Engines. They could make algorithm changes at any point that could completely change the way SEO is currently known, or theorized to work!  What we can do though is follow the tried and tested practices that are still currently white hat and work as of writing this today.
SEO is a two way relationship though.  That means we work with you in collaboration.  It has to be a two way street to make this work. We can manage everything but if you do not have the budget to do this it is extremely important that you understand the results WILL be affected if you do not for example produce content we have asked for.